Marketing metrics businesses should track

Track enquiries that match the definition you agreed, the pages that produce them, and the campaigns that send people to those pages. Track response time if follow-up is part of the promise.

Visits, followers, and impressions are context. They are not the result. A metric nobody will use to change next month’s work should leave the report.

Review the few numbers in a meeting where someone can decide to stop, keep, or change a piece of work.

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