Business
How technology and marketing should work together
The site, the product, and the campaign should describe the same offer.
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Latest writing
Notes from the Sovassa team.
Business
Marketing metrics businesses should track
Track the numbers a team will use to change the work.
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Marketing
Digital marketing funnel
A funnel is the path from attention to a conversation, written down.
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Marketing
Website conversion optimisation
Optimise the step a real visitor hesitates on.
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Marketing
Website conversion optimisation
Optimise the step a real visitor hesitates on.
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Marketing
LinkedIn for B2B companies
LinkedIn helps when it continues a point the website already makes.
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Marketing
Content marketing strategy
A strategy names the pages the writing is supposed to support.
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Marketing
B2B lead generation
A lead is a person the sales team can recognise, not a form fill with no owner.
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Marketing
Why traffic does not equal leads
A visit is not an enquiry. The page in between has to do some work.
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Marketing
How long SEO takes
SEO shows up as clearer pages before it shows up as a traffic chart.
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