Program pages with a difference
Duration, audience, and the next intake are visible. Similar courses are not copies of each other with the name swapped.
Industries
Education sites that help someone choose a program.
Programs are many, and a prospective student cannot tell which one is theirs. The site should make the choice visible before it asks for an application.
The problem
What usually gets in the way.
Every program shares a template that hides the differences: who it is for, how long it takes, and what the next intake requires. Campaigns land on a general page, so the enquiry is for “more information” rather than a course.
How we help
The work this market usually needs.
We organise the information architecture, give important programs their own pages, and send campaigns to a specific course or intake. The student should be able to tell whether this one is theirs.
In practice
What a useful engagement includes.
Named client results are not shown here. These are the pieces of work, not a case study.
A path that matches the campaign
An ad or email about one course lands on that course, not on a list of every program the institution runs.
Editors who can update an intake
Dates and requirements change. The team that owns admissions should be able to change them without a rebuild.
Program choice is a page problem first. Campaigns help only after a course can receive the visit, often starting with UI/UX Design.
Related services
The capabilities that usually sit with this market.
Each one can be hired on its own. The mix is a recommendation, not a bundle you have to buy.
FAQ
Questions, answered plainly
Short answers to the decisions this page is meant to support.
Do you need a page for every course?
No. Start with the programs people actually ask about or search for. A long list of thin pages is worse than a smaller set that explains the choice.
Can campaigns promote a single intake?
Yes. That is the useful version. The landing page should name the intake, the deadline, and what happens after someone enquires.