Marketing
A funnel is the path from attention to a conversation, written down.
A useful funnel names the stages you can actually see: a person finds the offer, understands it, starts a conversation, and becomes a customer or does not. It is not a diagram with a dozen labels nobody measures.
For each stage, name the page or the message that does the work, and the person who owns the handoff. If a stage has no owner, it is a slogan.
Sovassa plans channels against that path. A channel without a stage to serve can wait.
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A practical framework for B2B inbound lead generation: defining qualified opportunities, aligning search intent with service pages, eliminating conversion leaks, and marketing-to-sales handoffs.
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