The mistakes that cost enquiries are rarely a font. People cannot tell which service is theirs. The navigation is a map of the org chart. Forms ask for more than the team will use. Mobile is a squeezed desktop. There is no empty state and no confirmation after someone writes to you.
Fix the path first: arrival, understanding, and the next step. Visual polish on a confused path makes the confusion look finished.
Test the path with someone who does not work on the site. Their hesitation is the brief.