Marketing
Digital marketing funnel
A funnel is the path from attention to a conversation, written down.
Read insightInsights
Category: Marketing
Writing filed under this topic.
Marketing
A practical SEO starting point for a new company site
Early SEO work is mostly clarity: pages that match real searches, a site search engines can crawl, and a way to see what is changing.
Read insight
Marketing
A content system for a company that also sells through its website
Content works harder when each piece has a page to support, a person to help, and a next step that matches the sales conversation.
Read insight
Marketing
Why websites do not generate leads
Traffic cannot fix a page that never asks for a conversation.
Read insight
Marketing
Landing page vs website
A landing page sells one offer. A website has to hold the rest of the company.
Read insight
Marketing
How to build a B2B website
A B2B site should sound like the sales conversation, then make that conversation easy to start.
Read insight
Marketing
SEO vs paid advertising
Search and paid answer different timings. Most companies need to know which job each one has.
Read insight
Marketing
How long SEO takes
SEO shows up as clearer pages before it shows up as a traffic chart.
Read insight
Marketing
Why traffic does not equal leads
A visit is not an enquiry. The page in between has to do some work.
Read insight
Marketing
B2B lead generation
A lead is a person the sales team can recognise, not a form fill with no owner.
Read insight